A. Burr Commercial

Reality Construction: 

This was produced by the Milk campaign to sell the milk product. The ad is creating the reality that milk is the most thirst quenching beverage and you should always have some at hand. The ad doesn't show that other beverages could have saved the man and allowed him to speak clearly. 

Production Techniques: 

The camera scans all the paraphernalia in the man's room to emphasize all the knowledge he has on Aaron Burr. Also, when the man takes a bit the camera is looking from the side of his mouth to emphasize how much he is putting in his mouth. The sound effects are classical music  to show that the man is almost nerdy. You can clearly hear him spreading the peanut butter to show how much he is using. They use the recognizable milk logo in white at the end. 

Value Message:

This message promotes drinking milk and buying the product. 

Emotional Transfer:

The viewer of the commercial can relate to the man and can imagine having so much peanut butter and desperately needing something to drink. We can feel the panic of he man and the anger that he didn't have more milk to wash him sandwich down with. 

Persuasive Techniques:

* Hyperbole- they exaggerate how much peanut butter in your mouth can inhibit your speech

* Simple Solutions- Drinking milk to be able to talk would have been a simple solution for the man.

* Rhetorical Question- Got Milk?

* Humor- They use the man not being able to speak and knowing the answer to the question as humor

* Plain Folks- The man in the commercial is any typical man that could be chosen at random to answer a question for money. He is also eating typical food, like a peanut butter sandwich. 

* Repetition- The commercial repeatedly shows Aaron Burr merchandise to show that the man is an expert. 

* Timing- The commercial uses the timing of him putting the sandwich in his mouth at the exact time that the phone rings to make it humorous and create tension for the man. 

* Fear- It establishes fear that anyone could be caught in the same situation.